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He recommended having a good website structure, clear internal links, and to include clear titles to support sitelinks. Google’s systems try to figure out what is related or relevant when looking at a web page. They include additional information that is not stored in the meta description. Rich results can include carousels, images. John clarified that there are no meta tags or structured data that would force or recommend a specific URL to appear as a sitelink in the SERPs. Special result snippets in Google search results are described as rich snippets. Rich results are experiences on Google surfaces, such as Search, that go beyond the standard blue link. Often, search engines such as Google use the Meta Description of. Sitelinks are additional results that are sometimes shown below a search result in Google. They serve as a preview of the search results and are aimed at enticing the reader to click. You can’t force Google to show a specific URL as a sitelink in the SERPs To find out more about how rich results are generated and best practice recommendations from Google, our Hangout Notes cover these key insights and guidance. Google will discover the structured data as soon as it crawls your site (although it may take some time for the the Rich Snippets to appear in search results).
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Rich results allow search engines to provide more useful information to users, to encourage them to click-through to the site. Rich snippets are used within search results to display additional data from a webpage and are generated through structured data.